Marketing And Sales Support

Vision:

"Empowering farmers to create a sustainable and equitable agricultural market system, improving fair prices and producing high-quality agricultural products for global markets."

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Mission:

1. Empowering Farmers:

   • Provide farmers with knowledge, tools, and resources about the market.

   • Encourage sustainable farming practices that meet market needs and environmental standards.

2. Enhancing Market Access:

   • Create market linkages through digital platforms, cooperatives, and public-private partnerships.

   • Expand infrastructure such as cold storage, warehouses, and transportation to reduce post-harvest losses.

3. Value Addition and Innovation:

   • Assist in creating value-added products through processing, packaging, and branding.

   • Promote the adoption of technology in marketing and sales operations.

4. Promoting Fair Trade:

   • Ensure transparency and equity in pricing mechanisms for farmers.

   • Support policies and practices that protect farmers' interests.

5. Capacity Building:

   • Provide training on market, sales, and negotiation skills for farmers and stakeholders in the agriculture sector.

   • Foster collective bargaining through the formation of cooperatives and group-based sales.

6. Building Consumer Trust:

   • Enhance consumer confidence in agricultural products through traceability, quality assurance, and branding.

   • Meet the growing demand for direct farm produce and organic products.

7. Global Market Integration:

   • Prepare farmers and agribusinesses to compete in international markets by meeting global standards and certifications.

   • Provide policy support and collaborate to foster export-oriented growth.